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As products change and evolve in the marketplace so do consumers’ likes and dislikes. The consumer is a moving target. Hence the need for ongoing product growth coupled with consumer feedback.
 

Our Facilities

 

 
 
Map & Directions
   

Observing consumer behavior interacting with your product provides you with the experiential data captured in the moment.

A video record of the respondent using your product allows you to review many times.. from many angles.

Coupled with in-depth interviews, a clear picture of how the product and its features are being perceived emerges.
 


Observational Research
Two observational sink rooms equiped with one-way mirrors.
 

Sink rooms 1 and 2.

 

 
 

Client viewing room.
Video production available.

 

Hancock Research Inc.